Guidelines For The New Timeline On Facebook

May 172012

The advent of the new Facebook timeline for business pages has seen a lot of hand wringing about its implications for small business owners.

It’s now all about imagery – being able to capture the essence of what your Page is about in pictures and multimedia – because these are the items that have historically produced the most human interaction.

The dimensions of the images that you need: new cover image – 851 x 315 px; new profile image – 180×180 px; new app or thumbnail images – 111×74 px

Despite the concerns of small business owners, research has shown that the new Facebook Timelines for a selection of major brands are getting an average of 46% more engagement than the old style Pages. This figure rises to 65% for video and photos – termed interactive content.

There has been speculation that the reason for the change is that Facebook is trying to weed out those business owners who don’t know how to use Facebook for Business properly.

Most will set up a fan page for one of four reasons – three of which will take a lot of effort and produce little reward:

1. To build a massive fan base; 2. To provide customer support and interaction; 3. To build a huge brand; 4. To build a list to sell my products to

The last one is the most important and most effective reason for having a Facebook business page.

The whole idea is to build a Timeline that will send potential customers to a custom tab that will generate leads by getting email addresses via an optin form.

Why Facebook Timeline for Business Pages Will Be More Effective Than The Old Style

It’s all about story telling.

An example of effective advertising via a great story which has been bandied about recently is the effects of the film Top Gun which increased both the sales of Ray Ban sunglasses and the sign ups to become naval aviators. Just because two young guys had made them look cool.

John Carlton, the famous copywriter, said that the best advertising copy should have a star, a story and a solution.

If you know how to make your product the solution to someone’s problem, the new Facebook timeline for business pages becomes much more powerful with its cascading comments and feature boxes.

The cover image is one large photo that encapsulates visually the mission and message behind your brand.

You can highlight important events in your business’s history – milestones like the successes of customers who have used your product, the opening of a new store or launch of a new product. The arrival of new staff members, and the beginning of your brand.

All this is in chronological order and illustrated with images or videos and stretched across the page or pinned to the top to get noticed. People get a chance to see what your business is all about and how the company has grown. The idea is to create a powerful bond between your brand and its followers.

But the most important point is that each of these status updates should have a link back to the related page on your website or a dedicated Facebook custom tab designed to encourage people to sign up to your list.

So you can continue to market to them in the future.

7 Local SEO Tips for Small Company Owners

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May 142012

Small business owners that target local consumers want every edge they can get. The significant edge going in search today is to get your very own local search campaign going. The big 3 of course are Google Places, Yahoo Local, and Bing Local. However simply making the decision to start your own local search campaign isn’t really enough. You’ve got to get your local search engine optimization campaign coordinated.

You’re most likely asking where do you start? You start by coordinating your local search engine optimization efforts. And to get you going in that direction and to make sure you’re completely prepared for your campaign I have some local seo tips you can make use of right now to get started.

So here are some local seo ideas to get you started.

1. Claim your profile. You have to claim your Google Places, Yahoo Local, and Bing Local Profiles before you are able to begin to make changes. And the earlier you do this the far better due to the fact that each one of these is going to want to verify you are the owner of this profile. This means either a call or a postcard for verification. If you get the post card option keep in mind to be patient because it can take awhile to show up.

2. Claim as many other listings as you are able to find also. There are a ton of different yellow page type internet sites that aid with local seo and that you can go and develop a listing. Each one you create is a point in your favor so the more the better. Yes it takes time however if you have the time do it.

3. Add a contact phone. Your clients have to have the ability to reach you right? Word to the wise do not make use of an 800 number. You need to list a number with an area code. This helps to identify your business as being from the area that unique area code represents. If you wish to specify an 800 number make it an alternate telephone number.

4. Include a local address. Your listing may be appearing on search maps so they need to recognize where you are otherwise you won’t appear. So make certain your address is right and consistently specified the same way. Do not say “St.” on some listings and “Street” on others. Stay consistent in your local search engine optimization efforts.

5. Upload photos. Photos do not assist much in the local seo department however they make your listing more consumer friendly. This can only help attract people that might be interested in your services. Assuming you put up decent photos that is.

6. Ask for reviews. This is kind of like the old saying “Any sort of publicity is good publicity”. Reviews are promotion and whether they are good or bad they help. Of course we prefer excellent reviews over bad but at least they all help.

7. Keyword tags. Think about exactly what a searcher may type into a search engine to discover your services and products. Then make sure you include such tags where possible to your listing. Some places can have tagging options and some you simply need to add to the description. However don’t stuff the description because that’s where you need to place them. A few of your most pertinent keywords to illustrate your company may do.

These local seo suggestions are merely to get you started.

I have 2 final local seo tips for you.

If you feel annoyed because of precisely how much work a local search campaign is do not quit.

And lastly if you find yourself spending too much time on your local search campaign then consider hiring an expert. Since the benefits of being located in local search can be worth every buck spent on your campaign.

Titan Web Marketing Solutions is a Website Design, Search Engine Marketing, and Graphic Design Company that helps small businesses increase sales. If you have a small business in Middle Tennessee and need web design in Nashville TN or web design in La Vergne TN then call us at 615-890-3600.

Email Marketing Tips, Concepts, Support And Ideas

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May 132012

By Kevin Golding

By heeding the following email marketing tips one will have the chance to familiarize potential customers to your product or services in a concise and enticing form to ensure they may perhaps choose to patronize you. However, is it genuinely this uncomplicated? You bet ! You have the ability to enjoy nice gains if your email marketing campaign satisfies these requirements. This write-up is here to assist you to learn more about email marketing.

Keep in mind that you need to improve your trustworthiness for your email marketing campaign. Do not be cheap when it concerns email value, be careful to procure the correct customers for your online business, and stay away from any plans that could be thought of as misleading. The status of your company is at stake, so you must always ascertain you keep this in your thoughts.

Be persistent with your campaign. Having pointed out that, you really should make certain that it is with the right clients. Otherwise, it might not matter a great deal. Being persistent with the wrong customers only frustrates them and misuses more of your time.

Use a personalized tone to deliver your emails in email marketing. You will get better responses from personal messages rather than generic emails. Your customers will also interact more favorably if the message is from the principal or ‘top dog’ of the business.

Limit your email marketing broadcasts to one per 7 days. Possibilities are, your customers have a bundle of email messages on a daily basis, just like you. By pounding them with many different emails, they may rapidly begin to overlook your emails without even studying them.

Use mellow marketing communication, not the “Hurry and buy!” methods. When you send out too many emails, subscribers will judge them as junk mail, and will be less likely to purchase from you. Instead, develop a relationship with your visitors and stay competent. They will understand your efforts and be more prone to purchase from you.

Text only e-mails undoubtedly have their advantages. While interesting and fun, photos inflate load times and can easily cause your mail to be ignored. Keep in mind that there are different internet speeds as well as types of computers and portable devices. The significance of your emails is a lot more significant than the style. More individuals will find the incentive to stay with a person who does this.

A sleek email marketing tip in order to boost your customers’ pleasure when it comes to opening emails, is to supply special discounts and give limited time bargains with your emails. When you send these styles of newsletters, not only will your readers relish getting involved, they might recommend you to their colleagues. Additionally, having an affiliate rewards scheme will help you increase your client and email base.

Never fail to remember to include an efficient call to action at the end of every email. The emails you send must directly tell the recipients what they should be doing. Make all links clear, and provide instructions on their use. These really should be at the beginning and the bottom of the messages you send.

For the most effective email marketing campaigns, make sure that your subscribers are built organically. This suggests not using acquired email lists that may be a waste of your time, effort and money. You can hardly ever be certain if these people may be interested in buying or not. Instead, build a list from men and women who genuinely are serious in what you supply and go from there.

Always get individuals permission before circulating them emails. Businesses that are taken seriously do not send bulk mailings via email. Some people may object to unwanted emails so much, they decide to no longer patronize you or work with you.

Now that you can see the capacity of email marketing, take the time to create a campaign which your customers will like. Think about what you would like to occur if you were a person curious about your goods, then ‘sell to yourself’. If you adhere to these email marketing tips you’ll achieve your targets quickly!

See Kevin Goldings writings for more info on email marketing tips , or his full
web site at http://www.onlinemoneymakingclub.com/blog/ where you will
find friendly and resourceful tips and tricks for your online business
activities.

Discover The Job Of An Online Marketing Consultant

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May 122012

There are many wonderful things about doing business online. It’s fast, convenient, and relatively cheaper than the conventional method. However, it doesn’t guarantee 100% ease because just like any other venture, it requires hard work and dedication. It may also require some professional help. This is where an online marketing consultant comes in. He or she is a specialist who can guide and teach you about doing business online. If you have never heard of this relatively new occupation, read the following and learn of it.

Mainly, the job of an internet marketing consultant is to come up with strategies on how to establish the presence of your website on the internet. This is crucial because unless people learn of you and your business, you can never market your product or service. Luckily, there are numerous ways to go about this. Some of the most common methods which an online consultant resorts to are search engine optimisation (SEO), social networking, and email marketing.

The most popular method known as SEO is the procedure of making a website more visible in the World Wide Web by making it land on top of the search engine results pages (SERP). It requires the use of keywords that the site is going to be identified with so that when someone searches for the same words, the site will be on top of the SERP. Subsequently, the searcher can easily access it. Then you know the rest of the story. The more visitors a website has, the bigger its potential income becomes. This is the reason why many entrepreneurs opt to hire SEO specialists for their ventures.

The next method that is typically used by an internet marketing specialist is social networking. It’s a great way to introduce your venture to a local community at first and eventually go beyond it as your business grows. With creativity and dedication, you can surely go far with a simple click of the mouse.

It’s quite easy to understand why an online marketing consultant would make use of social media in promoting a business. Platforms such as Youtube, Facebook, and Twitter have overtaken traditional media because they are faster, cheaper, and more effective. Their viral effect has the power to change anyone’s game and it’s no wonder why a lot of online marketing consultants use them.

Then, email marketing, on the other hand, is the way of reaching out to people through email. It can be a convenient way for an entrepreneur to introduce him or herself as well as the products and services he or she may be offering. Of course, a solid mailing list is necessary for this to work. The larger the list is, the bigger the chances of earning becomes. But, the list must be created in a legitimate way. This means that the recipients should voluntarily give their email addresses so they won’t get surprised when they receive something from you.

These are but three of the most popular and effective methods that an internet marketing expert performs to run a campaign for a business. Bear in mind that while hiring an internet marketing consultant may cost some, doing so can turn out to be one of the wisest decisions you could ever make for your business. After all, who doesn’t need a pro’s help?

Steps To Effectively Work At Home To Make Money Online

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May 082012

Do you know what the steps are to work at home to make money online? Many people do not, but if you are considering becoming a business owner than this is information you need to have now.

There are a number of steps that you will need to do when you build a business to be successful. However, to get your business started and to get it making an income online you have to utilize the steps below to achieve your goal.

One: Carefully select your business – There are so many online business ideas that you can select to utilize to get your own business started. It is important that you really take the time to locate that one idea that is perfect for you.

Loving the business you begin is going to make it a whole lot easier to earn an income from it because you will want to spend time every day building it to be as successful as you can make it.

Two: Give yourself an online business education – When you build a business of any kind online you have to have the right knowledge to achieve that goal. It is essential, after you have your business idea for you to give yourself an internet business education on how to build a business to be successful.

There are many tools, training, marketing and other things that will be required as you build your business. You need to start learning the first day of your business and do not stop learning until the last day you are in business.

Three: Advertise your business – Traffic to your business is the number one thing you need to make money with any business you select. You need to learn about internet marketing methods that can be utilized to help you build a lot of traffic to your business with time.

The more marketing you do the more traffic you are going to build and this will lead to a steady stream of traffic for your business every day.

Four: Work hard and put in the time – Hard work and time are going to be requirements for anyone trying to earn an income online. You will be building a business and not playing at a hobby you have and this is definitely going to mean you work hard and put in time to make the income you want because your business will not be successful if you do not.

Building a business of your own from home to help you work at home to make money online is really as simple as that. The problem that many people have is that they try and make it much harder than it needs to be; don’t do that and instead use these steps to get your own business started right away.

Fantastic Email Marketing Tips To Assist You To Shine

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May 032012

By Kevin Golding

A goal of effective marketing strategies is to make contact with the most amount of consumers with the very least amount of effort. You can achieve this by means of email marketing campaigns. Continue on and you are going to learn some helpful email marketing tips that can assist to improve contact with your important customers.

Email messages are very fast, personal methods of keeping in touch with your visitors. When marketing by way of email, be sure that your messages are compact and that they get right to the point. It is not likely that most people will be intrigued in a lengthy writing about envelope sizes or dirty dishes. Give links to your web site so your customers can get the information there.

Be mindful of your customers and always ask for their authorization prior to adding them on your subscriber list. If they have not, they could send an abuse disclosure to your ISP, web host or bulk email provider. If your ISP gets lots of objections, they could block you from sending emails because you could be considered a spammer.

Try issuing follow-up emails to new consumers with a discount offer. One way to carry out this is to provide a link to a webpage on your internet site that displays the offer and information. Provide a final word that highlights the money conserving gains of following the link to your website.

A great email marketing tip is that to include the personalisation of your organization. Because this is so useful, you should dedicate the time and money to refine an email structure that highlights some key factors, comprising of the company logo, company colors, and other components that make it harmonious with the remainder of your marketing. This will nurture immediate recognition among your subscribers.

A customer list that is really specific and has a target following can work well for any business. The leading way to perform this is to have your best clientele to help add their associates and companions to your businesses mailing list. If you give the belief that the mailing list is distinctive and just for a choice few who are showing an interest, your mailing list will be more targeted and your mailings will appear to carry more importance.

Always obtain authorization before you start issuing emails to a person. If you just send it to them, they may observe it as junk mail. Your trustworthiness may be shattered and you might even get blacklisted and have your emails stopped by their ISP.

A simple, but often ignored, aspect of running a successful email marketing campaign is verifying the email addresses on your list. Don’t misuse time receiving email addresses, only to get a message that the address was inoperative. This just wastes your valued time.

Regularly test the links you add to your emails. If your clients can’t click on your links to visit your internet site or buy your products, the value of the email is wasted. Additionally, it could make your readers lose respect for you along with your venture.

Uniformity is important. For every email, use the identical colors and trademarks. Ensure that the typeface you use is legible. After delivering some messages, people will distinguish your email in their in box and they will read it. It’s necessary for any company to have familiarity. The same holds true for email marketing.

Prior to mailing any emails, ensure to proofread them totally. Be sure that your bulletins and e-mails contain no faults. Prior to delivering a message, test your email format so that you know all will be legible. And bear in mind, if you do include email links, make certain they are not broken.

A powerful email marketing plan is imperative if you want to prosper in your business. Email marketing is a vital part of a businesses marketing strategy. Utilization the guidance of these email marketing tips to get the most from an email marketing campaign.

Go to Kevin Goldings article for additional information on email marketing tips , or his full web site at http://www.onlinemoneymakingclub.com/blog/ where you will find friendly and resourceful tips and tricks for your online business venture.

5 Search Marketing Strategies That Will Increase Your Search Engine Rankings

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Apr 202012

By Zackary Bough

Websites are the faces of businesses today, and this leads many business owners to revamp their sites to create a strong first impression. But, your site can’t be helpful if people who are searching for the available products or service can’t find it. When you need to drive traffic, turn to the top search marketing strategies.

1. Add Keywords to the Title Tag – Search engine optimization isn’t just about what keywords you use in the text on a website. The most crucial place to use your keywords is the title tag, which is given the most weight when determining whether a particular page is relevant. Your title tags should be rich with the most important keywords for the company and should be what people will search for if they are looking for the information on that page.

2. Optimize for the Long-Tail – Though you probably know the most competitive keywords in your nich, these phrases are often not very specific. A good part of your search traffic will come from people searching for a longer phrase with more specific descriptors, like a location or a question. Using these long-tail keywords in your site is a strong SEO strategy to increase your ranking.

3. Include Fresh Content – The newest Panda update to the Google search algorithm has placed an increasing focus on unique content. The more often content on a site is updated, the greater chance it has of finding itself on page one of Google. The corresponding SEO strategy has been to add blogs to websites and write fresh posts for these at least two to three times per week.

4. Write High-Quality Content – Google is searching for keyword phrases to determine how your site should rank, but technology has improved to the point that they can weed out websites that contain content written solely for the purpose of gaining links. When creating your site content, you want to provide quality copy, not just a chunk of text that has stuffed keywords that look artificial.

5. Build A Strong Link Profile – Having other sites link to yours is a sign that your site has authority in its field and should rank higher than other sites that don’t have the same number of links. Getting links can be made a lot easier if you have fresh, high quality content, as was discussed above, but it is also about knowing the right people. Building relationships with other businesses is one of the best search marketing strategies to get them to link to you.

Your sites ability to rank for keywords is directly related to choosing the right search marketing services. Volume 9 offers effective link building services and has a track record of increasing clients keyword rankings as well as increasing overall organic traffic.

Getting Your Customers To Connect With You Through Branding

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Apr 182012

Many smaller organizations wish to have the ability to be competitive with the large guys and to accomplish that you need successful branding. A company’s brand communicates information to consumers with regards to who you are and everything you represent which permits you to contend with much larger organizations. Spending some time to create your brand is well well worth the time and work and can set you apart from other companies and is a good marketing tool.

Putting your logo onto your letterhead or company card is one little part of a brand however iscertainly not just that. It says a lot about your company and might be the secret to its success. When your brand is powerful it’s not just going to inform your possible consumers who you are and what you do but additionally it will infuse reliability as well as dependability in your clientele. A little something as simple as vehicle wraps for your fleet can help to gradually get your identity out in the marketplace.

What you’re truly attempting to do is create the notion of perceived value. If a consumer connects quality together with your brand you can be able to charge a premium or merely boost your product sales. The conclusion is the fact that there needs to be a definite degree of brand awareness with consumers. The trick is always to be able to utilize your brand in a way that helps make your organization unique as well as extraordinary inside your specific market. For nearly each kind of business you’ll find new rivals getting into the industry all of the time. To the customer most of them appear the same.

If your are a retail business and you want to get noticed you might choose to look for sign companies which have some imaginative flare. Of course no branding strategy is complete without the creation of an excellent logo. Its smart not to be cheap in this area so invest in a excellent graphic artist which will develop a logo which symbolizes your business.

This method of developing a brand will take a while however at some point you will reach the promotion and marketing and advertising phase. Your marketing and advertising efforts not just let possible customers realize you are there but you additionally begin to develop your authority. What you will be wanting to do is have people to instantly think of your product when they see your brand. For those who have a modest marketing and advertising budget think imaginatively and you are able to be just as successful. When you take care of your business with all the importance it deserves your branding initiatives will undoubtedly pay off.

Reasons Internet Marketing Training Is A Must For Every Online Business Owner

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Apr 172012

Are you an online business owner that wants to find out how to generate leads to it so you can make it successful? Then you have to take time now to learn why internet marketing training is so imperative for you.

The one thing that many business owners do not know when they start marketing their business online is how many methods are available for them to use. Trying to determine which method to start with can be confusing for all business owners, especially if you are brand new to the online business world.

When you get training you will know that any method you select will help you generate leads for your business because if it was not an effective method, then there would not be training for it.

Plus, this will take the guess work out of which method should be used first, since you only want to use one method at a time or you will find yourself overwhelmed quickly with too much information and too many methods.

Another reason to get marketing training is so you can find out how to effectively use each single method. If you really wish to generate leads for your business than you need to utilize each method correctly or you will be wasting your time using it.

The training is going to help you learn step by step how to use one method at a time to get leads for your business right away. After you have that one specific method working for you then you can add another one and use the training to help you find out how to use that one effectively also.

Without the marketing training you are going to become lost and will soon find yourself ready to give up like so many other business owners do online. This can be prevented with the right training for internet marketing and with the desire to build a successful business no matter what.

The training is going to help you use one marketing method at a time, until you have an entire marketing system set up to help you get as many leads as possible for your business. That is definitely the ultimate goal of all business owners that want to achieve success.

Now that you know the most vital reasons for all business owners to get internet marketing training, you need to make sure that you take time to take advantage of a good training course online so you can easily generate all the leads you need to your business. The sooner you start learning about marketing online the sooner you will get leads to your business and start making an income from it.

Group Text Goof-Ups: 4 Blunders Which Might Ruin All Your SMS Marketing Endeavors

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Apr 102012

By Ashley Hart

Marketing by means of group text messaging is unique from various other marketing avenues in many ways. It’s more affordable than print marketing and advertising and online media buys. If your SMS marketing strategies are executed effectively, they’ll deliver results more quickly than SEO

Additionally, receipt of your messaging occurs more quickly; your clients are more inclined to look at their cellular phones for text messages than open up their laptop computers to check for email. Nonetheless, like all kinds of marketing and advertising, little mistakes can sabotage your time and efforts in your text marketing campaigns.

In this post, we’ll take a critical look at four frequent blunders marketers make with their group text messaging strategies

Even though the following represent straightforward errors, they can change an otherwise effective campaign into a complete disaster.

#1 – Bad Timing Of Group Text Broadcasts

Specific times during the day and evening can be better than others when broadcasting to your contact list

To illustrate, industry experts suggest that mornings are often much better than afternoons since consumers are just getting their days started, and haven’t yet been bombarded with distractions

This means they will be more likely to read your message, and remember its subject matter. If your customers get your text messaging during the afternoon, they might lack the time to concentrate on it.

Also, a few days of the week can be better than others. As an example, Tuesdays and Wednesdays usually deliver a higher reply rate than Mondays and Fridays. On Mondays, your associates might be sidetracked with work that has accumulated over the weekend. On Fridays, they are centered on starting the next weekend.

#2 – Less Than Stellar At Generating Contacts

The more customers you’ve got on your SMS contact lists, the greater number of replies you are going to produce with each transmission. A lot of marketers fail to actively build their lists. Instead, they make halfhearted attempts on an infrequent basis, which, of course, generates sporadic results.

You should have a number of measures set up that continuously keep the SMS advertising and marketing details before your target audience. For instance, are you including your keywords and phrases and short codes in the emails you send to clients? Do you have the details posted on your internet site? If you are utilizing radio to market your business, are you mentioning your SMS list information in your spot? Place your keywords and short codes on signage, your social networking accounts, and in any direct mail you send to customers. In a nutshell, put them all over the place to market your lists.

#3 – Failing To Come Up With A Solution

Many people can fail to act unless they’re directly told to do so. They’ll remain apathetic, even when the promotion they have gotten offers them massive benefit. This is actually the case with the greater part of your market. Consequently, if you don’t incorporate a clear proactive approach in your messaging, you can expect your promotion to fall flat.

In each and every text you deliver to your contact list, make sure you tell subscribers precisely what you would like them to undertake. For example, if you operate a beauty and hair salon, inform your list to “Visit today to get a 25% discount on cuts.” Be clear and be strong.

#4 – Employing Group Texting For A Lone Promotion

A key error made by lots of marketing experts and business people is to believe SMS marketing can provide great outcomes for a single campaign. To make certain, with good delivery, texting a highly-responsive contact list can generate impressive results; but the true potential of this marketing tool only becomes obvious after you engage with those on your list. Cultivating trust needs time to work. It involves sustaining an ongoing dialogue with your customers.

Subdue the longing to think of SMS marketing and advertising as a tool for periodic promotions. Rather, create strategies that build impetus with time.

The success of your group text messaging strategies may center around doing a many things properly, and steering clear of a number of common errors; before introducing your next strategy, review the solutions above. Rely on them as reminders of the problems that may sabotage your efforts.

Learn more about text marketing and what it can do for your company at www.mobilizeus.com

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